From teacher, principal, and district leader to talented content creator. Seasoned professional with 37+ years in K-12 education. Ready to connect my experience to your content marketing needs.
Theodora Schiro
Flo-Kelvin Freelance
Founder and CEO
Theodora Schiro
Flo-Kelvin Freelance
Founder and CEO
Who I Am
Are you looking for an experienced educator who can write quality content ?
A native of the education world with over 37 years as a teacher and school leader, I bring an insider’s perspective to your marketing projects.
When I was a teacher, I loved to go to work every morning. I taught kids in every grade from Kindergarten to 8th grade. Not all at the same time of course – think about the chaos - but during the 20 years I spent in the classroom.
I never had a favorite grade, just loved working with kids and other teachers.
Eventually I went into administration and learned the ropes as an assistant principal for a couple of years. After that, as a K-8 principal for eight years, I still loved going to work every morning! And spent plenty of time with kids and teachers.
An opportunity to take a position created just for me at the district level led to a new leadership role. I still got to work with kids and teachers during the summer months. The rest of the year I had all kinds of interesting projects to tackle at different schools and at the district office. And yes, I still loved going to work every morning!
During my last few years at the school district, a big idea was evolving and gaining shape in the background. Ready for a new challenge, I wanted to try my hand at writing professionally.
I studied and practiced. Soon enough, it was time to take the big leap. So I did. I left the school district and started my own writing business.
And, you guessed it, I still love going to work every day. It turns out, I’m a pretty good writer too.
A native of the education world with over 37 years as a teacher and school leader, I bring an insider’s perspective to your marketing projects.
When I was a teacher, I loved to go to work every morning. I taught kids in every grade from Kindergarten to 8th grade. Not all at the same time of course – think about the chaos - but during the 20 years I spent in the classroom.
I never had a favorite grade, just loved working with kids and other teachers.
Eventually I went into administration and learned the ropes as an assistant principal for a couple of years. After that, as a K-8 principal for eight years, I still loved going to work every morning! And spent plenty of time with kids and teachers.
An opportunity to take a position created just for me at the district level led to a new leadership role. I still got to work with kids and teachers during the summer months. The rest of the year I had all kinds of interesting projects to tackle at different schools and at the district office. And yes, I still loved going to work every morning!
During my last few years at the school district, a big idea was evolving and gaining shape in the background. Ready for a new challenge, I wanted to try my hand at writing professionally.
I studied and practiced. Soon enough, it was time to take the big leap. So I did. I left the school district and started my own writing business.
And, you guessed it, I still love going to work every day. It turns out, I’m a pretty good writer too.
Who Do I Write For?I’ve written a lot of case studies for educational technology clients. With so many incredible and innovative ed tech companies competing in the marketplace these days, they are happy to know there is someone like me who can help the best ones stand out from the crowd. Many of my K-12 education clients need ebooks and whitepapers, along with blog posts and articles. I have so much fun researching and writing those projects that it hardly seems like work! Because of my strong background in K-12 education, I can create engaging content for any company or nonprofit that provides educational products or services. |
Why Do You Need Me?Before you get just any freelance writer to help with your marketing content, consider hiring an experienced professional writer with a solid background in K-12 education.
You need a lot of fresh new content that will relate to your audience in the education world – who better to write it than an educator? It helps to work with a writer who
What Makes Me the Right Choice for Your Business?I see the world of education from the perspectives of students, teachers, school leaders, and parents. A seasoned professional, I’m experienced at communicating complex ideas clearly to your audience.
I’m easy to work with. Tell me what you want, and I’ll get it done. Not sure what you need? We’ll figure it out together. Known for being a creative, original thinker and for going above and beyond to get the job done well, I'll tell compelling stories to lead more clients to your doorstep. You do the rest. |