Content marketing is catching on, and you are riding the wave
You are invested in making content marketing work for your business or nonprofit. You created a content promotion calendar and a schedule to follow.
You’ve identified your target audience, and you’re delivering useful information, resources, advice, and ideas to help them meet their goals.
The task list includes blogs, newsletters, webpage content, ebooks, and case studies. Maybe even videos and podcasts.
More traffic is coming your way, prospects are looking at your site for solutions to their problems. Your phone is buzzing, and customers want to talk about their needs.
Each time you post new content, you get more leads. Your customer service reps are running non-stop.
It's a good problem to have, but you’re feeling overwhelmed.
Out of control!
With the focus on serving customers, it’s getting harder to keep up with your ambitious content calendar. Whether you do it all - owner, customer service rep, and writer - or you use an in-house content marketing team, it’s challenging to continue to produce as much high-quality content as you need.
It’s time to ask for help
You don’t want to hire extra staff, but you need an affordable way to get someone to help with your content writing during the busy spells. Schedule a little time to research and compare marketing agencies, content writing services, and freelancers.
What talented freelance copywriters have in common:
They can create original content, write strong headlines and subheads, and make content useful to readers.
They provide solutions to problems and answers to questions prospects are likely to ask, write succinctly, include verifiable data, and use links to reliable sources only.
Writing engaging content is their bread and butter. If they don’t have a background in your niche, they’ll do the research to find out as much as possible about it before they get started.
Because they typically work with just a few clients at a time, they deliver completed projects on schedule. Within reason, they’re willing to edit and revise the content until you are satisfied.
Most importantly, high-quality freelance writers are dependable, consistent, and they work hard to meet your expectations.
Regardless of which option you choose, the primary goal is to create quality content on a regular basis. And even though it’s hard to take time away from your busy schedule to find a writer, in the long run, it will give you more time to focus on your business.
Use your talents to do what you do best, and hire an expert to help with the rest.