Repurpose Your Content to Extend Your Reach
Play It Again, Sam is an old Woody Allen film that uses the movie Casablanca as a playbook for dating. Woody Allen successfully created a whole new story using the famous movie as its foundation. You can do the same thing with your content on a regular basis.
Maximize your content marketing efforts
Like most businesses and non-profits, your quarterly marketing plans probably include blogs and other informational content. To maximize the time and effort you put into writing the content, you might have already decided you want to build some substantial content your audience is really going to find useful.
Your blog posts and other short form content could serve as building blocks with the goal of creating a long form content offer like a comprehensive guide or an eBook for your audience. Along the way, you might re-use the blog topics in different formats like webinars or infographics to reach more prospects.
Blend new blogs with useful ones from your archives and refresh them to fit the new theme.
A blog post series works well if you think of each one as a main idea for a chapter in the book/guide you will ultimately create and publish. Each post may focus only on one buyer persona, address the needs of different personas, or attract a new audience. Put them together to create a package of information your audience wants.
Spread the word on social media - but be selective
Find out which social media platforms are most likely to be used by your audience. Teachers, for example, spend a lot of time on Facebook, but administrators often prefer to view short YouTube videos to get information.
It’s easy to post the same blogs you use on your website to Facebook and create short videos using the blogs as scripts for YouTube. If you actively use other social media like Instagram, Snapchat, Twitter, SlideShare, and Vimeo to enhance your blogs, that extends your reach even farther and becomes part of enriching the content of each chapter of your long form product.
Woody Allen took an old classic and repurposed it, but he also added fresh ideas. So, Say It Again, Sam! Have fun finding creative ways to recycle the valuable content you already have.
Could you use some help putting together a long form content offer for your clients? I'd be glad to help.